2. What features and services do you think you'll need: (check all that apply)
1 = must have 2 = would like, but not critical for phase one 3 = possibly 4 = don't want
1	2	3	4	Identity
				Branding/Co-branding/Online Brand Extension
				Naming
				Logo Design
1	2	3	4	User Experience (Front-End)
				Information Architecture (navigation, organization, restructuring)
				Visual (Graphic) Design
				Audio/Video Development
				Content Development
				Chat or Discussion Areas
				Transactions (catalog and shopping cart)
				Shopping Experience Design
				Personalization/Customization
				Search Engine
				Games/Contests
				Localization/Globalization
				Other (describe:
1	2	3	4	Technical (Back-End)
				Database Design and Integration
				Content Management System
				Commerce Engine
				Community Tool Development (message boards, chat, etc.)
				Personalization
				Advertising and Sponsor Management
				Traffic Logging and Analysis
				User Tracking (including cookies)
				Administrative Tool Development
				Java or Application Development
				Site Coding (HTML, JavaScript, Perl)
				Legacy System Integration
				Network Architecture
				Web Hosting
				Technology Tool Research and Recommendations
				Other (describe:
1	2	3	4	Strategic
				Market Study
				Revenue Forecast Model
				Release Strategy and Project Plan
				Brand Strategy
				Online Identity Guidelines
				Content and Editorial Strategy
				Community Model
				Commerce and Merchandising Plan
				Media Strategy
				Staffing Plan
1	2	3	4	Misc.
				Editorial Review
				Usability Testing
				Maintenance

3. What are your objectives for this project: (check all that apply)
Create a new marketing presence on the Internet.
Develop a strong online brand (or division or product).
Reposition an existing marketing presence on the Internet.
Internationalize a site or portion of a site.
Develop one-to-one marketing initiatives and relationships.
Explore and develop a Proof of Concept (a set of screens that simulate the user interaction and navigation for a specific set of features) prior to committing resources to full site development.
Provide extensive customer sales or support functions.
Provide detailed product or catalog-based information.
Establish personal contact with visitors and elicit feedback.
Develop or improve online experience or online consumer purchase experience.
Build a community for a particular affinity group (such as specific types of customers or strategic partners).
Establish and maintain a technological edge over your competitors.
Other (please describe:

4. What are your revenue or cost-savings goals and objectives: (check all that apply)
Develop advertising-based revenue.
Develop merchant or customer listing revenue.
Develop direct sales revenue for: company group; division; product etc.
Develop subscription or other ancillary, transaction-based revenue.
Reduce traditional sales or support casts.
Increase the productivity of internal operations (for group/division).
Increase traffic to site (number of customers per in the first after launch).
Increase total sales (sales goals targets by in the first after launch).
Other (please describe:

Audience:

1. Who is your primary target audience, and how would you describe them? (consider demographics and psychographics such as lifestyle, attitude, purchasing habits and motivations)

2. Your secondary target audience?

3. If this is a commerce site, describe their current buying experience and subsequent needs:

4. Have you conducted any market research to define your audience? If so, please explain.

5. What are the top four reasons first-time users would come to your site?

6. What are the top four reasons first-time users would become loyal return customers?

7. What would be the barriers, if any, to acceptance?

Industry: